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CCM+E Atlanta is offering clients an additional way to engage our listeners that is both targeted and measurable. Through our text messaging/mobile marketing platform, our listeners have the ability to immediately respond to your commercial message and express an interest in your programming and promotions. Our text messaging platform will help drive engagement and increase consumer loyalty by extending marketer/consumer interaction onto mobile devices.
Here's how it works...
Within your on air and on line commercial/promo messaging, listeners will be prompted to text in your brand's keyword to Clear Channel's shared short code, 46350, in order to receive more information, receive an offer, or to win a prize. When texted into 46350, this keyword will trigger a specific 160 character bounce back message (includes spacing and punctuation) to the listener's smart phone. This keyword will be unique and exclusive to client during the promotional period.
* = Text Club Membership statistics as of 2/28/2013. |